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IOAA Executive Council elections in end-August
In OOH News By VJ Media Bureau - June 25, 2015
The Association plans to initiate the setting up of Regional Councils and will call for direct membership to IOAA for media companies in various cities
Laqshya Media to drive YOC - a new contest at OAC for young creative pros
In OOH News By VJ Media Bureau - June 23, 2015
YOC is open to creative professionals below the age of 30 working with creative agencies. The Contest will be held at the OAC 2015 Venue.
Mother Dairy Pours Out'Dailycious' In Outdoor
In Campaigns By Preethika Kotian - June 23, 2015
MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.
The Social Street debuts today
In OOH News By VJ Media Bureau - June 22, 2015
A team of four veterans launch the agency to build the stories that are inspired by the lives of consumers and intersect them with brands
IOAA paves the way for signing MoU with AAAI to streamline OOH ops
In OOH News By VJ Media Bureau - June 22, 2015
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)
IOAA reaffirms strong action against illegal OOH media
In OOH News By VJ Media Bureau - June 19, 2015
The Association will set up a Legal Cell
Network Media Solutions calls the tune on Mumbai local trains
In OOH News By Kristle Vaz - June 19, 2015
The firm has introduced jingles on local trains that communicate both advertising and social messages
NoBroker tests OOH waters to strengthen brand presence
In Viewpoints By M4G Bureau - June 16, 2015
Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets
OMA Australia plans automated transaction platform for outdoor transactions
In OOH News By Preethika Kotian - June 12, 2015
Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.
Network Media Solutions crafts innovative media at Goa beaches
In OOH News By Kristle Vaz - June 12, 2015
The firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising