Raise advertiser confidence in OOH: Sam Balsara

In OOH News By VJ Media Bureau - July 30, 2015

Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth

Right people make a difference in OOH business: Arghya Chakravarty

In OOH News By VJ Media Bureau - July 30, 2015

Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons” at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.

VLCC rolls out campaign in Delhi, Hyderabad

In Campaigns By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

Plan better to get the best out of OOH, says Bharat Dhuppar

In OOH News By VJ Media Bureau - July 29, 2015

Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.

OOH delivers in myriad ways, says Sagnik Ghosh

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.

OOH industry should develop measurement metrics, media rating system: RS Sodhi

In OOH News By VJ Media Bureau - July 29, 2015

Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.

Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.

Kellogg's Chocos Culminates'Khuljaye Bachpan' In the Outdoor

In Campaigns By Preethika Kotian - July 29, 2015

The leading breakfast cereal brand for kids in India, Kellogg's Chocos invites its consumers out of home to celebrate their bond

Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'

In Campaigns By Preethika Kotian - July 29, 2015

Essilor launches an outdoor initiative to create awareness about the need for proper eye care

Advertising works best when it triggers business: Smita Jha

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.