OOH industry needs to reshape conversations, manage perceptions

In Viewpoints By M4G Bureau - August 06, 2015

Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for

Shanghai to host international DOOH exhibition in September

In OOH News By VJ Media Bureau - August 05, 2015

The 7th China International Digital Signage, Audio Visual Integration & Equipment Show to be held at Shanghai in September 2015.

Equity financing of OOH business - meeting challenges headon

In Viewpoints By M4G Bureau - August 05, 2015

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, recounts his entrepreneurial journey and the myriad challenges that he tackled while attracting investor attention

Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media

In OOH News By VJ Media Bureau - August 03, 2015

Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.

Qikwell establishes its health initiative in the outdoor

In Campaigns By Preethika Kotian - August 03, 2015

Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.

Digital OOH: When will it assume a big picture in India?

In Viewpoints By M4G Bureau - August 03, 2015

Amit Sarkar, COO, Kinetic Worldwide India reflects on the opportunities and challenges that underpin the development and growth of digital OOH media in India

Switch to sustainable, responsible printing processes: Santhosh PG

In OOH News By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

Madison IES strengthens Duratech's presence across 21 towns in India

In Campaigns By VJ Media Bureau - July 31, 2015

Madison IES launches Prism Cement's Duratech in the outdoor through a mega event spanning across 21 towns in the country

People, Places, Persuasion: Robin Hall

In Viewpoints By M4G Bureau - July 31, 2015

Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions