Hoardings within railway premises in Chennai now require corporation approval

In OOH News By VJ Media Bureau - August 14, 2015

Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises

Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri

In Campaigns By VJ Media Bureau - August 14, 2015

Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.

Origins to construct a swanky foot-over-bridge in Lucknow

In OOH News By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

Havas Media wins integrated media AOR of ClubMyCab

In OOH News By VJ Media Bureau - August 10, 2015

ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

LOMS illuminates Bailey Road with Ultratech Super Cement

In Campaigns By VJ Media Bureau - August 10, 2015

The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.

There's enough for all, collaborate for more

In Viewpoints By M4G Bureau - August 10, 2015

Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition

Madison OOH unveils Parachute Hair Oil's new variant in Mumbai

In Campaigns By VJ Media Bureau - August 07, 2015

The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.

Unauthorised OOH media in India -- Learning to live with it!

In Viewpoints By M4G Bureau - August 07, 2015

Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business

Hidesign lures commuters with its'slow' lifestyle campaign

In Campaigns By Nabamita Chatterjee - August 06, 2015

While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.