Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

Media On Track powers ahead with exclusive branding rights on 4 key trains

In OOH News By Satarupa Chakraborty - November 04, 2016

The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani Express, August Kranti Express running between Nizamuddin and Mumbai Central, Mumbai Central Ahmedabad Shatabdi Express and Mumbai Central to Ahmedabad Double Decker AC train.

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

Dentsu India appoints Indrajeet Mookerjee as Executive VP

In OOH News By Nabamita Chatterjee - November 03, 2016

Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia

Divya Marathi exemplifies'Swatantra Vichaar'

In Campaigns By Satarupa Chakraborty - November 03, 2016

The Marathi daily has launched an extensive OOH campaign to amplify the importance of independent thinking in line with the publication's outlook

HP DesignJet has completed 25 years

In OOH News By Satarupa Chakraborty - November 02, 2016

In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers

Manyavar dresses Delhi outdoor in ethnic fashion

In Campaigns By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

SC Rail invites bids for ad displays on 10 rakes

In OOH News By VJ Media Bureau - October 28, 2016

The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years

DMRC takes unique path to convey Diwali greetings

In Campaigns By Satarupa Chakraborty - October 28, 2016

Encouraging clean and green environment, DMRC conveys Diwali wishes to its commuters through train wrap on Line-6. Delhi-based media owning company eg. communications supported DMRC in executing the campaign.

DOOH spurs OOH growth in Australia

In Digital OOH By VJ Media Bureau - October 28, 2016

Australia is reportedly a world leader in digital OOH investment