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6762 News Found
TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions
In Digital OOH By VJ Media Bureau - November 25, 2016
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
Sadhna Media dominates Karol Bagh Zone with 125 unipoles
In OOH News By Satarupa Chakraborty - November 24, 2016
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands
Gujarat: Key destination for brands
In OOH News By VJ Media Bureau - November 23, 2016
Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.
"We are looking at a minimum of 10-15% share of total OOH revenue pie"
In Viewpoints By M4G Bureau - November 23, 2016
With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative
In OOH News By VJ Media Bureau - November 21, 2016
At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Voodooh creates a bigger picture for DOOH in UK
In Digital OOH By VJ Media Bureau - November 21, 2016
The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision
Havas bags integrated media mandate for Swiggy
In OOH News By Satarupa Chakraborty - November 18, 2016
Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.