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6762 News Found
DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways
In Campaigns By Nabamita Chatterjee - January 25, 2017
To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.
Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer
In OOH News By VJ Media Bureau - January 24, 2017
The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital
Century Group wins trolley ad rights at Guwahati airport
In OOH News By Nabamita Chatterjee - January 24, 2017
The OOH firm has won the sole rights for a three-year period
DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8
In OOH News By Satarupa Chakraborty - January 24, 2017
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
In OOH News By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Zee tunes into salons & gyms in small towns
In OOH News By Satarupa Chakraborty - January 20, 2017
Vritti-I-Media has executed the branding exercise
Clear Channel International launches OOH programmatic buying tool
In Digital OOH By VJ Media Bureau - January 20, 2017
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International
TIMDAA to start OOH network at Delhi airport's T2
In OOH News By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Selvel Media unveils new FOB in Lucknow
In OOH News By Satarupa Chakraborty - January 19, 2017
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft