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6762 News Found
McDonald's consolidates outdoor business with MOMS
In OOH News By M4G Bureau - February 23, 2017
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Apex Ultima Protek steals the thunder in the outdoor
In Campaigns By M4G Bureau - February 23, 2017
MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do†communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.
Railways launches competition for new ideas to drive non-fare revenue growth
In OOH News By M4G Bureau - February 21, 2017
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.
Ignore technology at your own peril: Alok Jalan
In OOH News By Rajiv Raghunath - February 21, 2017
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.
Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna
In OOH News By Rajiv Raghunath - February 20, 2017
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
All eyes on Tube advertising in the UK
In Digital OOH By M4G Bureau - February 20, 2017
Exterion Media reveals why London Underground commuters are great targets for new brands
Adex to grow 13.5% in 2017: Pitch Madison Advertising Report
In OOH News By M4G Bureau - February 16, 2017
Outdoor advertising expected to grow at 11.1% in 2016-17
OOH investments in New Zealand scale $100mn in 2016: OMANZ
In Digital OOH By M4G Bureau - February 16, 2017
OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy
Railways to come up with 17 new media packages soon
In OOH News By Satarupa Chakraborty - February 15, 2017
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March
Saloni Mustard criss-crosses West Bengal with bus branding
In Campaigns By Satarupa Chakraborty - February 15, 2017
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes