TIMDAA retains ISO:27001 certification

In OOH News By Satarupa Chakraborty - March 02, 2017

The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to ensure adherence to the benchmarked standards.

DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

In OOH News By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

Devils Circuit dares Delhi through OOH

In Campaigns By Satarupa Chakraborty - March 02, 2017

Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux's outdoor network in the capital

Ranchi municipal body swoops down on hoardings, industry calls move arbitrary

In OOH News By Satarupa Chakraborty - March 01, 2017

After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.

Skipper hits the streets to showcase its water pipes

In Campaigns By Nabamita Chatterjee - March 01, 2017

The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat

NDMC invites bids for 150 public utilities on BOT basis

In OOH News By Satarupa Chakraborty - February 28, 2017

NDMC invites bids to construct and maintain 150 public utilities which will have 30% area of total wall spaces dedicated to outdoor advertising.

DDB Mudra West launches'Karma'

In OOH News By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

Ellora Outdoor develops premium unipoles in Varanasi

In OOH News By Satarupa Chakraborty - February 27, 2017

Ellora outdoor develops 10 LED front-lit unipoles with 80 ft distance between each in Varanasi's Nadesar area.

Harpic goes outdoor to propel the hygiene drive

In Campaigns By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

In Campaigns By Satarupa Chakraborty - February 23, 2017

The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience