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6762 News Found
DDB Mudra Group announces leadership transition
In OOH News By Satarupa Chakraborty - March 22, 2017
Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)
Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor
In Campaigns By Satarupa Chakraborty - March 22, 2017
The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH
Urban development ministry sets the stage for national outdoor advertising policy
In OOH News By M4G Bureau - March 20, 2017
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development
Sprinklr launches new display solution for rich DOOH experience
In Digital OOH By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres
Canon India sets off on a 60-city brand journey
In OOH News By Nabamita Chatterjee - March 17, 2017
The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.
Daktronics enhances its DB-6000 digital billboard series
In Digital OOH By M4G Bureau - March 17, 2017
This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager
SDMC invites bids for ad rights on toilet blocks, unipoles
In OOH News By Satarupa Chakraborty - March 16, 2017
Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender
There's MORE in store for OOH audience measurement
In Digital OOH By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit
Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news
In OOH News By M4G Bureau - March 15, 2017
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.
Global outdoor ad market to grow at 4.5% CAGR over 5 years
In Digital OOH By M4G Bureau - March 15, 2017
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.