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6762 News Found
Augmented reality is adding a new string to OOH bow
In Digital OOH By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
Mumbai Metro One gets nod for rebranding more stations
In OOH News By M4G Bureau - April 18, 2017
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
RAW Pressery makes a big splash with its'Only The Fruit' proposition
In Campaigns By Namisha Raj - April 18, 2017
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed†offerings.
Pepe Jeans rides Delhi Metro Line II
In Campaigns By Namisha Raj - April 18, 2017
The brand has wrapped Delhi Metro Line II rakes; eg. communications holds the rights on this stretch
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Proactive In & Out Advertising is presenting sponsor of OAA 2017
In OOH News By Rajiv Raghunath - April 13, 2017
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
Pre-bid meeting for 7 Railway zonal packages on April 20
In OOH News By Rajiv Raghunath - April 13, 2017
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
Vivo casts entire Patna railway station in a blue hue
In Campaigns By Rajiv Raghunath - April 12, 2017
Century Group of Companies has executed the brand campaign that covers both the inside and outside premises of the railway station.
Naren Patel, MD of UK's Primesight to address OAC 2017
In OOH News By Rajiv Raghunath - April 11, 2017
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media