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6762 News Found
Sony India appoints Initiative Media as its media agency
In OOH News By M4G Bureau - May 30, 2017
The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions
Pepsi innovatively quenches youth thirst for spontaneity
In Campaigns By Bhawana Anand - May 30, 2017
DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend
DOmedia reinforces platform to sell OOH programmatically
In Digital OOH By M4G Bureau - May 30, 2017
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
DMRC Heritage Corridor has plenty in the offing for OOH
In OOH News By Bhawana Anand - May 29, 2017
The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network
Drive Without Fuel adds a new dimension to OOH
In OOH News By M4G Bureau - May 29, 2017
DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping
Vodafone criss-crosses states to highlight its data strong network
In Campaigns By Bhawana Anand - May 29, 2017
Vodafone India launched the Vodafone Data Strong Ride, a motor cycle rally to demonstrate Vodafone's data strong network
Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH
In OOH News By M4G Bureau - May 26, 2017
Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.
Lucknow Metro releases revised tender for exclusive ad rights
In OOH News By Bhawana Anand - May 26, 2017
The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations
Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'
In Campaigns By M4G Bureau - May 26, 2017
Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.
Managua city takes OOH route to give identity to its streets
In Digital OOH By M4G Bureau - May 26, 2017
The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.