Digital OOH will drive the consumption of this platform

In OOH News By Nabamita Chatterjee - July 28, 2017

Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017

“Live life on your own terms and remain special” opines Anupam Kher

In OOH News By Nabamita Chatterjee - July 28, 2017

The 13th edition of Outdoor Advertising Convention (OAC), 2017 commenced with an encouraging and inspirational talk by actor Anupam Kher on ‘How to carve your own niche in a competitive world’

OAC 2017 commenced its journey in Mumbai

In OOH News By Nabamita Chatterjee - July 28, 2017

The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre

India's ad revenues to grow at +12.6% CAGR: Magna forecast

In Research By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In Research By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Bollywood icon Anupam Kher to address OAC 2017 tomorrow

In OOH News By M4G Bureau - July 27, 2017

The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to carve your own niche in a competitive world’, on Day 1 of OAC 2017

Indian Railways evaluating non-fare revenue generation projects

In OOH News By M4G Bureau - July 27, 2017

Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation

EpicTV builds the big picture for its new shows in the outdoor

In Campaigns By M4G Bureau - July 27, 2017

Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats

HD technologies showcase in-stadia branding at India-SL Test matches

In Digital OOH By M4G Bureau - July 26, 2017

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting

OAC App to be launched at OAC 2017

In OOH News By M4G Bureau - July 26, 2017

The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules