Xposure to manage media for Ralson Tyres

In OOH News By M4G Bureau - August 11, 2017

The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.

Smartron srt.phone connects with audiences in a flash

In Campaigns By M4G Bureau - August 10, 2017

Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.

AAI invites for media at Gujarat’s Rajkot airport

In Talk OOH By M4G Bureau - August 10, 2017

The rights will be awarded through a competitive bidding process for a 10-year period

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

Uber cranks up branding at IGIA using a mix of digital & static formats

In Campaigns By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi

In OOH News By Bhawana Anand - August 08, 2017

Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.

WB Govt invites bids for FIFA Under 17 World Cup 2017 branding

In OOH News By M4G Bureau - August 08, 2017

This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.

IPG Mediabrands India launches new Data Management Platform with MediaMath

In OOH News By M4G Bureau - August 08, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

Havas Media bags integrated media mandate of Faircent.com

In OOH News By M4G Bureau - August 08, 2017

The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.

Railway road show & pre-bid meeting to be held tomorrow in Delhi

In OOH News By M4G Bureau - August 08, 2017

The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9