Orango Solutions establishes physical presence at Srinagar airport

In OOH News By M4G Bureau - August 28, 2017

The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats

UK’s DOOH revenue grows 30% in Q2 2017

In Digital OOH By M4G Bureau - August 27, 2017

The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH

“A common OOH currency to measure the media is vital”

In Gallery By - August 27, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017

OOH can be integral to smart city development: PHDCCI conference

In OOH News By Bhawana Anand - August 26, 2017

OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi

“DOOH in China: Big & mainstream”

In Gallery By - August 25, 2017

Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017

BBMP will take stern action against agencies felling trees

In OOH News By M4G Bureau - August 24, 2017

BBMP will take stern action against agencies felling trees

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Clients will eventually see value in green printing: Machine manufacturers

In OOH Solutions By - August 24, 2017

Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH – today and tomorrow

Garnier Men

In Gallery By M4G Bureau - August 24, 2017

The new product was reinforced through tissue papers with printed messages to use the newly launched face wash

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA