Honeywell vests Zenith India with media duties

In OOH News By M4G Bureau - August 29, 2017

The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.

Yusuf Merchant, Adil Khan join DDB MudraMax’s senior leadership

In OOH News By M4G Bureau - August 29, 2017

Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf

Large formats will once again embellish Mysuru cityscape

In OOH News By Bhawana Anand - August 29, 2017

The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the state government’s Standing Committee on Taxation, Finance and Appeals.

Vodafone celebrates environment-friendly Ganeshotsav

In Campaigns By M4G Bureau - August 29, 2017

Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city

MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

Pre-bid meeting on Mumbai OOH Area railway ad package today

In OOH News By M4G Bureau - August 29, 2017

The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.

Vizeum wins media mandate for Mathrubhumi Group

In OOH News By M4G Bureau - August 29, 2017

As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”

Bandhan Bank partners with Madison Media again

In OOH News By M4G Bureau - August 28, 2017

After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies: