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Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
In OOH News By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali
‘We have thousands of digital screens around the US’
In Viewpoints By Rajiv Raghunath - November 06, 2023
US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.
DOOH establishes emotional connection with audiences: Fernando Vizcaino
In Digital OOH By M4G Bureau - November 03, 2023
Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain
Moving Walls launches Moving Hearts to connect social causes to OOH media
In OOH News By M4G Bureau - November 03, 2023
“With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” says Srikanth Ramachandran Group CEO of Moving Walls
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network
In Digital OOH By Rajiv Raghunath - November 02, 2023
Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”
Media4Growth launches 1st online live OOH Quiz, show to be conducted by brand marketer Arakaprava Ray on Nov 24, 2023
In OOH News By M4G Bureau - November 02, 2023
Leading mall media owning firm MSMA takes up the sponsorship of the pioneering M4G OOH Quiz
Vision Display to exhibit its business enabling LED screen solutions at DDX Asia
In OOH News By M4G Bureau - November 01, 2023
Leading LED screen and video wall manufacturer Vision Display joins the list of exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.
‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’
In Gallery By - November 01, 2023
Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.