DDB Mudra bags Royal Enfield project mandate

In OOH News By M4G Bureau - October 04, 2017

The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects

Xtreme Media introduces economical LED mesh

In OOH Solutions By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

Signpost lights up Kolkata airport

In Gallery By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

Signpost India decks up Kolkata airport to commemorate festive season

In OOH News By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

Pantaloons creates third record-breaking iconic OOH installation

In OOH News By M4G Bureau - October 03, 2017

Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

JCDecaux wins rights for Stockholm’s e-bike sharing network

In OOH News By M4G Bureau - October 02, 2017

The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.

Century Group bags exclusive media rights at Imphal Airport

In OOH News By Bhawana Anand - October 02, 2017

The media owning firm expands its portfolio of airport media, holding rights at four airports

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

SDMC invites NIT for setting up smart toilets in lieu of ad rights

In OOH News By M4G Bureau - September 30, 2017

The contract will be awarded on DBOT basis for 10 years