‘Beanz Meanz Heinz’ branded double-decker wows London

In Campaigns By Rajiv Raghunath - October 28, 2017

The moving billboard, so to say, also served as a strong consumer engagement avenue

‘DOOH will soon take the centre-stage’

In Viewpoints By Rajiv Raghunath - October 27, 2017

Aninda Banerjee, MD, ENKON, talks about his firm’s outlook on DOOH media in an interview with Rajiv Raghunath

AAI issues RFP for advertising rights at Raipur Airport

In OOH News By M4G Bureau - October 27, 2017

About 9,094 sq.ft of advertising space will be sanctioned under the tender and that includes multiple media formats

‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing

In Campaigns By M4G Bureau - October 27, 2017

Active Media Innovations ideated and executed the campaign in Mumbai

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

In Digital OOH By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Delhi Metro Line 2 resplendent in Diwali colours

In Gallery By M4G Bureau - October 26, 2017

eg. communication, which holds the media rights on Line 2, in partnership with DMRC, did the train wrap to create an atmosphere of festive spirit

Delhi Metro Line 2 resplendent in Diwali colours

In Campaigns By M4G Bureau - October 26, 2017

eg. communication, which holds the media rights on Line 2, in partnership with DMRC, did the train wrap to create an atmosphere of festive spirit

Bottle-crushing units that can serve as advertising media

In OOH Solutions By Amaan Kazmi - October 26, 2017

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

Agra OOH industry body elects Board members

In OOH News By Bhawana Anand - October 26, 2017

Amit Khatri re-elected as President of Agra’s Outdoor Advertising Association, and Amerish Nath is once again VP