IPG Mediabrands retains Amazon global media account

In OOH News By M4G Bureau - November 02, 2017

The brand had launched a review this summer

No fresh licenses for ads on state highways, rules Madras High Court

In OOH News By M4G Bureau - November 02, 2017

The court stated that existing site owners that they can continue to operate till their license expires

“We hit the bull’s eye with auto-branding”

In Viewpoints By Bhawana Anand - November 02, 2017

Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding

BBMP swooping down on unauthorised outdoor media

In OOH News By M4G Bureau - November 01, 2017

BBMP has called for an amendment to Section 443 (10) of the Karnataka Municipal Corporation Act for a permanent solution as the civic body is losing out huge revenue due to the illegal hoarding menace.

Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy

In OOH News By Bhawana Anand - November 01, 2017

One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in

Philips, Aryan E-Soft showcase outdoor lighting solutions

In Campaigns By M4G Bureau - November 01, 2017

The outdoor innovation was executed in Delhi market during Diwali

Bunge marks huge brand presence with installations in WB

In Campaigns By Ria Banerjee - October 31, 2017

Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity

Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising

In OOH News By Bhawana Anand - October 31, 2017

The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects

ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

In Campaigns By M4G Bureau - October 30, 2017

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors