Results For "W"
6757 News Found
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Balance long-term brand building & short-term performance marketing: Ricky Afrianto
In OOH News By Rajiv Raghunath - November 08, 2023
Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum
Laetitia Lim, CEO, Quividi shines the light on retail media growth potential
In OOH News By Rajiv Raghunath - November 07, 2023
Laetitia addressed the WOO APAC Forum in Bali
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
In OOH News By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%
In OOH Solutions By Rajiv Raghunath - November 07, 2023
Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon
Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli
In Campaigns By M4G Bureau - November 07, 2023
On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.
WOO APAC Forum in Bali directs laser focus on sustainability & OOH business
In OOH News By Rajiv Raghunath - November 06, 2023
WOO CMO Richard Saturley announces launch of sustainability section on WOO website
pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson
In OOH News By Rajiv Raghunath - November 06, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'
OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong
In OOH News By Rajiv Raghunath - November 06, 2023
Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.
Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore
In OOH News By Rajiv Raghunath - November 06, 2023
Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali