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6766 News Found
JCDecaux putting up 150 animated screens in Chicago
In Digital OOH By M4G Bureau - December 05, 2017
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City of Chicago for the first ever coordinated street furniture public communication network
‘As demand for green printing picks up, costs are bound to come down’
In Gallery By - December 04, 2017
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
In Gallery By - December 04, 2017
The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference
‘OOH should give brands innovative, iconic, interesting experience’
In Gallery By - December 04, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
BMTC keeping out vinyl sticker ads on bus glass panels
In OOH News By M4G Bureau - December 04, 2017
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR
In OOH News By M4G Bureau - December 04, 2017
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign
Creative Designers bags ABP Brand Excellence Award in OOH category
In OOH News By M4G Bureau - December 04, 2017
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market
Zenith adex report pegs OOH growth at 5% in 2018
In Research By M4G Bureau - December 04, 2017
Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%
‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion
In Campaigns By M4G Bureau - December 02, 2017
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network
‘DTC bus is the oldest advertising format in Delhi NCR’
In Gallery By - December 02, 2017
Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR