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SBI promotes healthy life with Green Marathon
In Gallery By M4G Bureau - January 19, 2018
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
SBI promotes healthy life with Green Marathon
In Campaigns By M4G Bureau - January 19, 2018
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
Lucknow urban body issues notice to landlords to remove rooftop hoardings
In OOH News By M4G Bureau - January 19, 2018
The landlords have been given 25 days’ time to remove the structures, failing which the LDA would do the same and recover the cost of removal from the landowners. Lucknow Development Authority has cited that the rooftop hoardings are a violation of the building norms
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
ISLE 2018 to showcase cutting-edge LED displays, lighting
In Digital OOH By M4G Bureau - January 18, 2018
Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE
Impact Communications assumes new brand identity
In OOH News By M4G Bureau - January 18, 2018
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes
‘Outdoor outperforms print, TV in CY2017 the Down Under’
In Research By M4G Bureau - January 18, 2018
The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.
Vodafone paints the town red during Uttarayan
In Gallery By M4G Bureau - January 17, 2018
Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills
Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist
In OOH News By M4G Bureau - January 17, 2018
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development