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FICCI-FRAMES to host session on DOOH on March 7
In OOH News By M4G Bureau - March 06, 2018
The panel will have Indrajit Sen of IOAA as the moderator, and Suresh Balakrishna, CEO – South Asia and Middle East, Kinetic India; Pramod Bhandula, Executive Chairman, JCDecaux India, Jahan Mehta from Selvel One, Mukesh Manik of Encyclomedia and Nidhi Choudhary, Dy Commissioner, MCGM as the discussants
Ola appoints Starcom India to handle Indian and upcoming international markets
In OOH News By M4G Bureau - March 06, 2018
The business was won in a closely contested pitch, with various leading agencies in the fray
Samsung first to use Burj Khalifa LED facade
In Digital OOH By M4G Bureau - March 06, 2018
Spectacular showcase and multi-sensory consumer experiences at Burj Khalifa underscore innovative new features of the new Galaxy S9 and S9+
Srei dials in happiness through #HappyRainbowBox
In Digital OOH By Ria Banerjee - March 06, 2018
Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata
Xiaomi Redmi Y1 dials OOH for big impact
In Campaigns By M4G Bureau - March 06, 2018
OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities
2017 was a year of modest growth for OOH says FICC-EY report 2018
In Research By M4G Bureau - March 05, 2018
The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth
AdWorld develops ‘I love Indore’ signage in Indore
In OOH News By M4G Bureau - March 05, 2018
The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
Kolhapur MC plans to unveil new ad policy to mop up more revenues
In OOH News By M4G Bureau - March 05, 2018
The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years
Is Bengaluru inching closer to having a ‘Times Square’ like place?
In OOH News By M4G Bureau - March 02, 2018
The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road
Freedom Oil slips into the OOH fast line with JarCar offer
In Gallery By Bhawana Anand - March 01, 2018
The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize