Edelweiss cheers Indian icons at CWG 2018

In Campaigns By Bhawana Anand - April 16, 2018

The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal, and Manpreet Singh

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

AK Garg likely to take charge of DMRC Operations

In OOH News By Bhawana Anand - April 13, 2018

Garg has been with DMRC since 2006 when he joined as Chief General Manager. In 2013 he was promoted as Executive Director (Electrical)

Delhi Police reiterates commitment to women’s safety

In Campaigns By M4G Bureau - April 13, 2018

An innovation, executed on a bus shelter on one of the arterial roads of Delhi, showcases the different avatar of women -- a youth to working professional to civil servant

Tata Tele Business Services projects smart solutions

In Gallery By M4G Bureau - April 12, 2018

The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection

Pepe Jeans zips ahead with ‘Made to Create’ proposition

In Gallery By M4G Bureau - April 12, 2018

The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

In OOH News By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Activation planned to promote Thums Up Charged No Sugar

In OOH News By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

Lucknow media owners want business back on track

In OOH News By Bhawana Anand - April 12, 2018

Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city

Pepe Jeans zips ahead with ‘Made to Create’ proposition

In Campaigns By M4G Bureau - April 12, 2018

The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions