Results For "W"
6770 News Found
BARC India forays into OOH Display screen viewership
In OOH News By M4G Bureau - April 25, 2018
The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities
There is a big market for second-hand flexes: Swabhimaan
In OOH Solutions By Bhawana Anand - April 25, 2018
The NGO is associated with various high-buzz events like IPL, Pinkathon and TCS 10K Marathon to collect and recycle their flex banners and make 1,000 bags per month
Mind.Fit says it’s all in the mind
In Campaigns By Bhawana Anand - April 25, 2018
The catchy, creative campaign, planned and executed by MOMS Outdoor Media Solutions, is writ large at corporate parks and key traffic junctions in Bengaluru
Noida Authority makes sweeping changes in ad rates
In OOH News By Bhawana Anand - April 25, 2018
The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per month in category B and Rs 218.63 per sq. ft per month in category C
Noida Authority engages EY to draw up new OOH guidelines
In OOH News By M4G Bureau - April 24, 2018
The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year
Ocean unveils Two Towers® DOOH on Manchester motorway
In Digital OOH By M4G Bureau - April 24, 2018
Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57
Pioneer Publicity wins rights on 258 bqs in Mumbai
In OOH News By Bhawana Anand - April 23, 2018
The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.
‘Lost in Space’ carves its own space in the outdoor
In Campaigns By M4G Bureau - April 23, 2018
The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India
Clovia raises a bold question to Delhi girls
In Gallery By Bhawana Anand - April 22, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
‘Airports are an incredibly efficient media environment’
In Viewpoints By Rajiv Raghunath - April 21, 2018
Robbie Dery, Group Director, oOh! Fly, the airport media arm of Australia’s oOH!, shares his thoughts on the different dimensions of airport advertising and how digital media is transforming the business