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6773 News Found
Global managers to address FEPE International Sorrento Congress
In OOH News By M4G Bureau - May 04, 2018
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton
Contextual approach worked for us: Coca-Cola India
In OOH News By Bhawana Anand - May 04, 2018
The OOH advertising too was set in regional contexts, and that worked for the brand
Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays
In OOH News By M4G Bureau - May 03, 2018
The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.
Khushi Advertising wins exclusive rights for Vadodara airport
In OOH News By M4G Bureau - May 03, 2018
Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces
Hotstar pads up for ‘The Largest Player Hunt Ever’
In Campaigns By M4G Bureau - May 03, 2018
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
In Digital OOH By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated
In-flight Wi-Fi OOH opportunities like to face turbulence initially
In Digital OOH By Bhawana Anand - May 03, 2018
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
SDMC likely to permit digital screens on mall facade
In Digital OOH By Bhawana Anand - May 02, 2018
The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house
Standard Chartered launches ‘Here for good’ global campaign
In OOH News By M4G Bureau - May 02, 2018
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads