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IOAA working closely with MESC to initiate OOH skill development programmes
In OOH News By M4G Bureau - June 12, 2018
After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
‘The Wall Professional’ - Samsung’s gen next display tech for businesses
In OOH Solutions By M4G Bureau - June 11, 2018
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way
In OOH News By M4G Bureau - June 11, 2018
The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact
Dollar creates a buzz in Outdoor with Bollywood stars
In Campaigns By Ria Banerjee - June 08, 2018
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
Sonata rings in wedding season with a multi-city OOH campaign
In Campaigns By M4G Bureau - June 08, 2018
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
FEPE International announces 2018 Awards winners
In OOH News By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
FEPE Congress gets underway in Sorrento, Italy
In OOH News By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
MHOA meets BMC to discuss draft ad policy
In OOH News By Bhawana Anand - June 07, 2018
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
Navratna oil takes the highway to promote road safety
In Campaigns By M4G Bureau - June 07, 2018
The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and onground activities
Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport
In OOH News By M4G Bureau - June 06, 2018
The company has won the rights for a period of six months with three display panels on each trolley