Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

Hindustan Publicity bags SDMC Central Zone street furniture contract

In OOH News By Bhawana Anand - June 25, 2018

The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT basis wherein the OOH firm shall construct and renovate high-quality street furniture and maintain them

‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority

oOh!media wins battle for HT&E’s Adshel with $570mn bid

In OOH News By M4G Bureau - June 25, 2018

The Australian OOH major is lauching an equity raising to fund the purchase

Uber speeds ahead with 'Badhte Chalein' campaign

In Campaigns By M4G Bureau - June 25, 2018

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

Dulux invites London & Amsterdam to connect through colour

In Digital OOH By M4G Bureau - June 22, 2018

MullenLowe London campaign links the two cities live using Ocean Outdoor tech

1st OAA 2018 Jury Meet gets underway in Gurugram

In OOH News By M4G Bureau - June 22, 2018

The Second and Third OAA 2018 Jury Meets will be held in Mumbai

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Global ad spends in 2018 strongest since 2010

In Research By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

DMRC ridership dips but network reach expands

In OOH News By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future