‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.

Final leg of OAA 2018 Jury meet in Mumbai today

In OOH News By M4G Bureau - July 06, 2018

OAA 2018 winners will receive the metals at the OAA 2018 awards function at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on July 28 evening

Capital Group takes up title sponsorship of OAA 2018

In OOH News By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

Extended DMRC Pink Line promises to be a vibrant advertising destination

In OOH News By M4G Bureau - July 06, 2018

The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping

Vodafone travels with Warkaris on their spiritual journey

In Campaigns By M4G Bureau - July 06, 2018

Two ‘Vodafone Mobile Vans’ will travel with lakhs of pilgrims on their annual padayatra to Pandharpur, providing them free calling facility, mobile charging points and recharge vouchers

Telangana Govt takes to OOH in corporate style

In Gallery By M4G Bureau - July 05, 2018

The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements

OAC 2018 to feature an Open House with IOAA

In OOH News By M4G Bureau - July 05, 2018

The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities

Chakra Tea redefines tea-breaks with Chai-Fi

In Campaigns By M4G Bureau - July 05, 2018

An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free

Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018

In OOH News By M4G Bureau - July 04, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

Adidas engages football maniacs through interactive DOOH

In Digital OOH By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal