Results For "W"
6775 News Found
Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018
In OOH News By M4G Bureau - July 17, 2018
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group
Sigma Trade Wings forays into Ranchi market with major bqs media win
In OOH News By Bhawana Anand - July 17, 2018
The company will construct 238 bqs in phases in the coming months; 79 will be built in the 1st phase
Leo Burnett, British Dyslexia Association create a moment of collective dyslexia
In Digital OOH By Rajiv Raghunath - July 17, 2018
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia
Nanavati Hospital goes big on OOH in Mumbai
In Campaigns By M4G Bureau - July 16, 2018
The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital
‘Smart transport will change the media landscape of Kolkata’
In Viewpoints By Ria Banerjee - July 16, 2018
Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities
VMO unveils audience intelligence platform DART360
In Digital OOH By M4G Bureau - July 16, 2018
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
GHMC curbs outdoor advertising in Hyderbad until Aug 14
In OOH News By M4G Bureau - July 16, 2018
The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn
Sacred Games makes a big splash on OOH
In Campaigns By M4G Bureau - July 13, 2018
True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series
‘OOH can play a key role in Mumbai city beautification’
In Viewpoints By Nimisha Shah - July 13, 2018
The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city
‘OOH enjoying a renaissance in many markets’
In Research By M4G Bureau - July 13, 2018
OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan