Results For "W"
6776 News Found
Vivo strikes a chord with young audiences on TagTalk network
In Digital OOH By M4G Bureau - August 03, 2018
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
Global leaders to address International OOH Congress in St. Petersburg
In OOH News By M4G Bureau - August 03, 2018
Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress
BBMP to confer with industry on draft ad policy
In OOH News By Bhawana Anand - August 03, 2018
The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7
Initiate consumer data capture with a pilot: LV Krishnan
In OOH News By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts
In Campaigns By M4G Bureau - August 03, 2018
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
In OOH News By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Chams wins ad rights on 25 KSRTC inter-state buses
In OOH News By M4G Bureau - August 02, 2018
The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
In OOH News By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
American Express campaign exemplifies its omnipresence
In Campaigns By M4G Bureau - August 02, 2018
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle