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6757 News Found
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update
In OOH News By M4G Bureau - December 14, 2023
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.
Core Media Pakistan crafts unique moss billboard showcasing Meraj Housing project
In Campaigns By Rajiv Raghunath - December 14, 2023
The billboard is made up of thousands of synthetic plants and moss
Clutter-breaking OOH campaign by Vredestein
In Campaigns By M4G Bureau - December 13, 2023
Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”
Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia
In OOH News By M4G Bureau - December 13, 2023
Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.
Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack
In OOH News By Rajiv Raghunath - December 12, 2023
Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint
“Dynamic displays can save you money”
In Viewpoints By M4G Bureau - December 12, 2023
In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.
LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace
In Digital OOH By M4G Bureau - December 12, 2023
BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada
JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards
In OOH News By M4G Bureau - December 12, 2023
"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA
The Fern Hotels & Resorts appoints Deepak Kadam GM Marketing
In OOH News By M4G Bureau - December 12, 2023
“The company's commitment to building eco-sensitive hotels aligns perfectly with my own professional philosophy, and I am eager to lead the marketing team to new achievements,” says Deepak Kadam