Steep fee on mall facade in South Delhi rattles media owners

In OOH News By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi

Zenith wins Spykar media duties

In OOH News By M4G Bureau - September 03, 2018

Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account

Big Data key to identifying right audiences: Daniel Cuende

In Gallery By - September 03, 2018

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

Edelweiss Group backs Indian athletes all the way

In Gallery By M4G Bureau - September 03, 2018

The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018

Prysm introduces interactive, single panel large-format LPD 6K display to India

In OOH Solutions By M4G Bureau - September 03, 2018

The solution is helping to define a new category of interactive large-format single panel displays, with bezel-free viewing above 100 inches, with screen sizes available at 190 and 135 inches

Edelweiss Group backs Indian athletes all the way

In Campaigns By M4G Bureau - September 03, 2018

The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

In OOH News By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising

‘OOH has a vital role in smart city development’

In Viewpoints By Rajiv Raghunath - September 03, 2018

We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK

SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

Tirupati Sunpride Sunflower Oil broadens market horizon

In Campaigns By M4G Bureau - August 31, 2018

The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging