Victoria Beckham debuts on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

DTIDC opens contest for best bus shelter designs

In OOH News By M4G Bureau - September 10, 2018

Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2 lakh each

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

INOX checks into Coimbatore airport for launch promo

In Campaigns By Bhawana Anand - September 10, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

Times OOH strengthens airport media portfolio with Mauritius airport media acquisition

In OOH News By Bhawana Anand - September 07, 2018

Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite

Karnataka HC restrains BBMP from enforcing blanket ban on outdoor media

In OOH News By M4G Bureau - September 07, 2018

The petitioners had questioned the August 6 resolution passed by the BBMP imposing a one-year ban on outdoor advertisement as well as the August 27 order passed by the jurisdictional officers rejecting their claim that hoardings put up by them were legal

Madison’s Platinum Media wins Ganesh Grains Media AOR

In OOH News By M4G Bureau - September 07, 2018

The account will be handled from the Agency’s Kolkata office; Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India

OOH Industry to grow at 9.2% CAGR: KPMG Report

In Research By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

Matthew teaches 6 Business Judo moves to Indian OOH industry

In Gallery By - September 07, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

Samsung celebrates QLED 8K launch with eye-catching Digital Campaign

In Digital OOH By M4G Bureau - September 07, 2018

This new technology TV has been placed at important locations to demonstrate the picture quality