Century Group beams ‘Kaashi’ on OOH canvas

In Campaigns By M4G Bureau - November 01, 2018

The campaign was rolled out in Tier I & II cities that include Patna, Gaya, Muzzafarpur, Ranchi, Jamshedpur, Bokaro, Dhanbad, Varanasi, and Lucknow

Demand for green fabric rising in the face of curbs on use of flex

In OOH Solutions By Bhawana Anand - November 01, 2018

However, the green material may not match flex in terms of speed of printing, durability

MTV takes its new dating show on OOH

In Gallery By - October 31, 2018

MTV India tied up with Zenith OOH to promote its newly launched two reality shows named Elovator Pitch and Ace of Space in the outdoor with an extraordinary twist.

dentsu X bags media mandate for Dairy Day Ice-cream

In OOH News By M4G Bureau - October 31, 2018

The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation

Digital interactive kiosks coming up in NDMC areas

In Digital OOH By Bhawana Anand - October 31, 2018

The kiosks, developed by Enhance Tech Labs, will have an interactive public information display on one side, and advertising display on the other

MTV India takes live show to a new high

In Campaigns By Bhawana Anand - October 31, 2018

Zenith OOH creates two striking innovations in Mumbai

Puma vests Havas Media with media buying and planning duties

In OOH News By M4G Bureau - October 30, 2018

This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing

Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

In OOH News By M4G Bureau - October 30, 2018

The agency will work as strategic and creative partner for fashion brands from the group

Exide wishes Happy Diwali with a lit up Hashtag sign

In Gallery By - October 30, 2018

The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising