Brite Neon Signs bags sole ad rights at Ludhiana rly stn

In OOH News By Bhawana Anand - December 06, 2018

The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets

DMRC invites bids for media rights on Line 7

In OOH News By M4G Bureau - December 06, 2018

The tender will open on January 4, 2019

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Group M report ranks India as 3rd largest contributor in advertising

In Research By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility

Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela

In OOH News By Bhawana Anand - December 05, 2018

Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays

SET tunes into Mumbai Metro network

In OOH News By M4G Bureau - December 05, 2018

The GEC is putting up 48 TV screens inside the Metro stations

Zenith wins global media business for Lactalis

In OOH News By M4G Bureau - December 04, 2018

The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets

DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

QMS creating largest multi-media biz in New Zealand

In OOH News By M4G Bureau - December 04, 2018

QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure