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Pioneering rural financial empowerment with purpose-driven OOH/DOOH
In Viewpoints By - January 08, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.
‘DOOH is giving clients greater options’
In OOH News By Rajiv Raghunath - January 08, 2024
Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 05, 2024
The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.
‘OOH advertisers are growing in number’
In Digital OOH By Rajiv Raghunath - January 05, 2024
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor
In OOH News By M4G Bureau - January 04, 2024
“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd
UK OOH specialist 75Media appoints Matt Connolly as Financial Controller
In Digital OOH By M4G Bureau - January 04, 2024
Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”
Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign
In Campaigns By M4G Bureau - January 04, 2024
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
Tiger Party once again orchestrates New Year’s Eve countdown in Times Square
In Digital OOH By Rajiv Raghunath - January 03, 2024
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
‘We can expect to see 12-15% increase in business’
In OOH News By Rajiv Raghunath - January 02, 2024
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process