Delhi-based Taneja Technocom launches WYTE BioCarelit 200 cotton fabric

In OOH Solutions By Bhawana Anand - January 23, 2019

The 100% PVC free material is an eco-friendly option for outdoor media

Sapphire Media Services adorns new identity

In OOH News By Bhawana Anand - January 23, 2019

The new logo reflects the broadening horizons of their business

Crispy Unibic ‘wows’ Delhi Metro riders

In Campaigns By M4G Bureau - January 23, 2019

The campaign has been spotted at Delhi metro stations

OOH not quite there on NMRC Aqua Line

In OOH News By Bhawana Anand - January 22, 2019

OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network

‘OOH is becoming increasingly data-rich’

In Viewpoints By Rajiv Raghunath - January 22, 2019

Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium

Havas Group India hires Mayur Hola as NCD

In OOH News By M4G Bureau - January 21, 2019

Hola replaces Nima Namchu, who moved on from the agency in November last year

Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

New dating app Bumble creates OOH buzz

In Campaigns By Shradha Mishra - January 21, 2019

The campaign has been rolled out in key markets across the country

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

LG promotes new transparent LED film globally

In OOH Solutions By M4G Bureau - January 21, 2019

The company yet to launch this offering in Indian markets