Indore media owners want long tenure contracts for better RoI

In OOH News By Bhawana Anand - February 14, 2019

Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term

Carat India elevates Pramod PP as Senior Business Director, Carat - Kochi

In OOH News By M4G Bureau - February 13, 2019

Pramod PP will report to Rajni Menon, CEO, Carat Media Brands

JCDecaux’s APN Outdoor unveils digital supersite on Perth motorway

In Digital OOH By M4G Bureau - February 13, 2019

The digital site measuring 12.66 x 3.35 metres is 3-lane traffic facing

Enkon in pact with Spencer’s Retail for shopping cart branding

In OOH News By Bhawana Anand - February 13, 2019

Some 8,000 shopping carts will have static and digital advertising displays

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

1st Transit Media Talks to discuss govt publicity spends

In OOH News By M4G Bureau - February 12, 2019

The dedicated session on the theme will be addressed by Amit Kapoor, Director, US Advertising, a fast growing OOH firm that has handled some of the high profile government publicity campaigns

PUMA evokes the 80s with new RS-X range

In Campaigns By M4G Bureau - February 12, 2019

Khar Social was revamped with RS-X sneaker art, installations, quirky photo booths and surreal projections

SDMC to float digital screens tender soon

In Digital OOH By M4G Bureau - February 11, 2019

Bids will be invited for putting up digital screens on unipoles

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Marico awards its media mandate to Madison Media

In OOH News By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019