Results For "W"
6756 News Found
UK’s 75Media acquires iQ OOH, nearly doubles roadside DOOH offering
In Digital OOH By Rajiv Raghunath - January 19, 2024
The company will now operate over 200 digital billboards in a range of large and ultra large formats across the UK.
Vodafone UK appoints Leo Burnett
In OOH News By M4G Bureau - January 19, 2024
The agency will create a distinctive long-term platform for the brand, developing all ATL and digital comms.
Brandonwheelz steers O’cean-branded taxis in Mumbai streets
In Campaigns By M4G Bureau - January 17, 2024
Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai
Eyetalk Media Ventures sets big vision with XL DOOH
In Digital OOH By Rajiv Raghunath - January 17, 2024
XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech
Alfalite & Cesar Yague redefine digital art with AlfaArt
In OOH Solutions By M4G Bureau - January 17, 2024
AlfaArt consists of large format LED displays that transform entire walls into living canvases
JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed
In OOH News By M4G Bureau - January 16, 2024
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.
‘OOH needs to major on impact as well as measurement in 2024’
In Viewpoints By M4G Bureau - January 16, 2024
WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.
Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District
In Digital OOH By Rajiv Raghunath - January 16, 2024
Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”
Wildstone closes landmark £350mn outdoor media infrastructure refinancing
In OOH News By Rajiv Raghunath - January 16, 2024
Deal unlocks Wildstone’s European expansion amid surging digitisation
Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer
In OOH News By M4G Bureau - January 15, 2024
Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics