Tanishq celebrates ‘Swayahm’ in multi city campaign

In Campaigns By M4G Bureau - April 19, 2019

A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs

Havas Creative appoints Tracey Barber as Global CMO

In OOH News By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies

BARC Week 15 impressions reach 15.47 billion

In OOH News By M4G Bureau - April 19, 2019

Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week

Mumbai real estate firm joins the ‘Main Bhi Chowkidar’ bandwagon

In OOH News By M4G Bureau - April 17, 2019

The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .

Appy spreads Fizz on OOH

In Campaigns By Bhawana Anand - April 17, 2019

The campaign has been spotted in Delhi malls and on Metro wrap

SDMC makes changes in Seven Wonders Park Advertising tender clauses

In OOH News By M4G Bureau - April 17, 2019

The new property has been included in the tender with a clause that flex for display must be biodegradable

BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth

In OOH News By M4G Bureau - April 17, 2019

Elbert D’silva to spearhead the Product Leadership & Excellence Team

Showers trigger ‘The Sea Is The Sky’ campaign in UK cities

In Digital OOH By Rajiv Raghunath - April 17, 2019

‘The Sea Is The Sky’ was an Ocean digital creative competition winner

UAE’s BackLite Media launches BackLite Cinema

In OOH News By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

Skyrams adds LED digital formats in Coimbatore and Chennai

In Digital OOH By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload