DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Leh-Ladakh’ s prayer flags turned into air purifiers

In Campaigns By M4G Bureau - May 17, 2019

Delhi’s biker club RocknRoll Riders with Milestone Dentsu launch a campaign ‘#FlagsOfChange’ to purify air in Leh Ladakh

Southern Railway Palakkad Division invites EOI for promos

In OOH News By M4G Bureau - May 17, 2019

The last date for the submission of this tender is May 28th

DBL Medias wins exclusive media rights for Chennai city buses

In OOH News By M4G Bureau - May 17, 2019

The rights have been awarded for 3 years

Kolkata OOH copes with Fani impact

In OOH News By Ria Banerjee - May 16, 2019

Though the outdoor structures in the city could withstand the high wind speed, some flexes were damaged in and around the city area

Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019

Ocean to redevelop, introduce new DOOH screens in Glasgow

In Digital OOH By M4G Bureau - May 15, 2019

This is Ocean’s second major council win of the year following its agreement with Southampton City Council which was announced in January

Coca- Cola’s immersive OOH campaign

In Gallery By - May 15, 2019

The beverage leader tops with first ever musical bus shelter innovation

Laqshya Media Group takes up title sponsorship of OAC 2019

In OOH News By M4G Bureau - May 15, 2019

Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership

Odisha OOH suffers huge losses post ‘Fani’

In OOH News By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone