‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

No threat to billboards in Ranchi market

In OOH News By Bhawana Anand - May 27, 2019

Leading media owners in the city deny rumours of intimation given by the Ranchi Municipal Corporation to remove billboards

Zee Cinema goes larger than life for 2.0 promo

In Campaigns By Pray Jani - May 27, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

eg. communications enters Jaipur with Metro contract

In OOH News By Bhawana Anand - May 24, 2019

The Metro media rights contract marks the company’s foray into markets outside the capital

Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala

In OOH News By Ria Banerjee - May 24, 2019

Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

MHOA asserts rooftop hoardings pose no safety hazard

In OOH News By Bhawana Anand - May 23, 2019

The industry body also maintains that digital media will not be a viable substitute for rooftop media

HP, Sharda University ride high on cab branding

In Campaigns By Pray Jani - May 23, 2019

The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

Times Now to go live on DOOH with election results

In OOH News By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai