Bengaluru large format media owners stepping up efforts to put business back on the rails

In OOH News By Ria Banerjee - June 26, 2019

Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006

Behrouz Biryani crafts drool-generating campaign

In Campaigns By Pray Jani - June 26, 2019

The company Rebel Foods, in association with Posterscope India, has launched an innovative campaign to promote brand Behrouz Biryani with clutter breaking presence

Dalmia Cement to use freight trains for brand promotion

In OOH News By M4G Bureau - June 26, 2019

Total 5 trains have been taken on long-term basis for exclusive branding

Parks are for playing, not parking, says Uber campaign

In OOH News By M4G Bureau - June 26, 2019

The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning

LG unveils advanced LED screens installed at Cairo stadium

In OOH Solutions By M4G Bureau - June 25, 2019

Stadium Signage Designed to Revolutionize Fan Experience with the ability to increase revenue from new advertising streams

Vyoma Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - June 25, 2019

The Quiz contest will have the participation of over 400 OOH industry professionals

Amazon Pay’s features get OOH shout-out

In Campaigns By Pray Jani - June 25, 2019

The OOH duties of the campaign were handled by Rapport India and they highlight the new Amazon Pay features like ‘Send Money’

APIS India awards media mandate to dentsu X

In OOH News By M4G Bureau - June 24, 2019

We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn