‘Urbanization is a huge benefit for the OOH industry’

In Gallery By - September 03, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

In Gallery By - September 03, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In Gallery By - September 03, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity

In OOH News By Bhawana Anand - September 03, 2019

Awareness building key to going green at full scale

Nature’s Basket Mumbai outlets become DOOH hubs

In Digital OOH By Pray Jani - September 03, 2019

DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns

IOC in co-branding deal with DMRC

In OOH News By Bhawana Anand - September 03, 2019

The deal has been signed DMRC for co-branding of Bata Chowk metro station, inaugurated on the occasion of the 60th anniversary of Indian Oil Corporation

Now Google dons the role of your nearest store locator

In Campaigns By M4G Bureau - September 03, 2019

The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In Gallery By - August 30, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

Try to Break-In: Challenges Godrej Security Solutions to masses

In Campaigns By M4G Bureau - August 30, 2019

A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities

Ambient brings Artificial Intelligence to Cinema Buying

In OOH News By M4G Bureau - August 30, 2019

Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities