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Giordano Handbags signs Kiara Advani as new India’s brand ambassador
In OOH News By M4G Bureau - September 24, 2019
The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns
Higher cost of advertising will drive away business
In OOH News By Bhawana Anand - September 24, 2019
Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business
Zomato takes local ride to drive presence in smaller markets
In Campaigns By M4G Bureau - September 24, 2019
An online food ordering brand announces its expansion on wheels
Pandora dazzles new brand identity at Piccadilly Lights
In Gallery By M4G Bureau - September 23, 2019
Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments
US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report
In Research By M4G Bureau - September 23, 2019
Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020
Mediacom bags GOQii's India Media Mandate
In OOH News By M4G Bureau - September 23, 2019
The agency will be responsible for media strategy, planning, buying and implementation for all media
Pantaloons celebrates youth’s go-getter spirit in new campaign
In OOH News By M4G Bureau - September 23, 2019
It is a 360° campaign with presence on TV, print, outdoor, digital and radio
Adda52.com launches OOH led Campaign #BanaoDimaagKoAmeer
In OOH News By M4G Bureau - September 23, 2019
With new campaign, the brand wants to connect with people from all walks of life through extensive outdoor promotions
‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo
In OOH News By M4G Bureau - September 23, 2019
The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste
Dentsu Impact wins creative mandate for V-Mart Fashion
In OOH News By M4G Bureau - September 23, 2019
The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies