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6790 News Found
Asian Paints Royal Play(s) well with traffic signal with DOOH approach
In Campaigns By Pray Jani - October 21, 2019
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
“Interactive technologies can bring alive OOH essence”: Thapas Joseph
In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019
Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts
‘Media, creative businesses need to collaborate much more’
In Digital OOH By Rajiv Raghunath - October 21, 2019
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal
In Gallery By - October 18, 2019
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products
BackLite Media to operate 200 screens at The Galleria in Abu Dhabi
In Digital OOH By Rajiv Raghunath - October 18, 2019
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Honda’s new “A Quiet Revolution” to create noise on Outdoors
In OOH News By M4G Bureau - October 18, 2019
The campaign, designed by Dentsu One division, aims to highlight the unique feature of eSP technology i.e. Silent start
Hindustan newspaper to give fresh married life perspective with OOH & Activation
In OOH News By M4G Bureau - October 18, 2019
Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground
DOOH will grow as brands opt for omni-channel marketing: Barry Frey
In Digital OOH By Rajiv Raghunath - October 18, 2019
Also, programmatic OOH buying is gaining momentum, he says
INOX Megaplex to offer extravagant advertising opportunities
In OOH News By M4G Bureau - October 17, 2019
The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities
