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Vodafone brings change in the air with ‘Breathe The Change’
In Campaigns By Pray Jani - November 11, 2019
The brand has roped in vans devised with Purifying Vans roaming around the prominent locations such as Taj Mahal
‘User engagement must lead to user sustenance’
In OOH News By Bhawana Anand - November 08, 2019
Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement
Surat media owners take ‘Maha’ precautions
In OOH News By Pray Jani - November 08, 2019
The civic bodies of Surat have instructed Surat media owners to make alterations to OOH sites ahead of cyclone ‘Maha’.
‘Clients need Creativity & Data together’
In OOH News By Bhawana Anand - November 08, 2019
The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan
Titan taps premium airport media to showcase latest Eponymous collection
In Campaigns By M4G Bureau - November 08, 2019
The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect
Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020
In OOH News By M4G Bureau - November 07, 2019
The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference
‘Data & technology key to OOH growth'
In Digital OOH By Bhawana Anand - November 07, 2019
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials
Brands celebrate Diwali across Mumbai Airport
In OOH News By M4G Bureau - November 07, 2019
Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.
Ormax Media launches measurement tool for ambient advertising
In OOH News By Pray Jani - November 07, 2019
The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions