AAI passes tender to allot exclusive advt rights for Kullu Manali Airport

In OOH News By M4G Bureau - December 04, 2019

The assigned area of advertising rounds up to about 930 sq. ft. and the rights will be awarded for a period of 5 years

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

QSR brand targets BQS media for frequency building

In Campaigns By Pray Jani - December 04, 2019

Cashing in the ‘Made in India’ factor, Jumboking competes with international QSR brands

Haryana Govt calls bid for 2 tenders

In OOH News By M4G Bureau - December 04, 2019

The tender specifies that bus shelters will be installed in 2 new locations near college

Deutsche Bank brings on board Dilipkumar Khandelwal as MD & Head of Technology

In OOH News By M4G Bureau - December 03, 2019

Former MD of SAP Labs India, Khandelwal will oversee the development of the bank‘s Technology Centres globally to create one, consistent strategy and more

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations

Merry December likely for Goa OOH business

In OOH News By Pray Jani - December 03, 2019

Events like Sunburn and IBW are expected to drive the OOH business in Goa this month

IOAA ties up with MMX for ERP solutions

In OOH News By M4G Bureau - December 03, 2019

The initiative is directed at boosting the industry’s competitiveness